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Putting Novell's SuSE purchase into perspective

By on November 04, 2003 (8:00:00 AM)

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We listened to the "We all love each other and everything is going to be wonderful" press conference, looked at reactions from our readers to the original "Novell buys SuSE" announcement, monitored and asked questions in assorted IRC channels, and talked to contacts at Novell, SuSE, Ximian, and elsewhere. But whatever we say (or anyone else says) this week, don't expect the full effect of Novell's SuSE purchase to be visible for at least two months; the deal won't be finalized until January, according to both companies' managements.

The press conference
by Robin 'Roblimo' Miller

Novell CEO Jack Messman started the conference by using the word "exciting" twice in his two opening sentences and tossed in "excited" a couple more times during his first minute just to make sure we all understood what kind of event this was.

"It's about reducing barriers to Linux adoption," Messman said. That sounded nice. Here are some other statements he made, presented by us in fine executive bullet-point style:

  • Novell's focus for the last year has been on Linux
  • SuSE and Novell are a great fit; this will benefit customers
  • Linux represents freedom of choice
  • Novell and SuSE together will give customers the "lower TCO of Linux" and the "security and reliability of Novell products," which will be "a great combination."
  • Novell will now provide a "complete Linux stack from the server to the desktop"
  • This is good for SuSE
  • Good for the open source community, too; Ximian and SuSE acquisitions show how committed Novell is to the open source community
  • Equipment and hardware vendors will want to partner with us, which will help spread Linux

Another sound bite from Novell officialdom:

"With Novell's help, SuSE can become the number one Linux."

And three more gems:

"SuSE is the best operating system on the market."

"80% of the Fortune 500 have Novell products."

"Linux is the future of computing."

SuSE CEO Richard Seibt gushed about Novell's "worldwide sales and support" and training capabilities, enthused over the "CNE's and Novell customers' loyalties," and said now the way was clear to "make Linux and open source pervasive."

Novell vice-chairman Chris Stone described SuSE people as "our new employees." (There are 399 of them as of today, as opposed to more than 1,200 Novell employees just doing tech support. Six hundred "are already trained in Linux," Stone said.) Seibt had a whispered reaction to this comment that was hard to hear over the phone, and Stone's response, also whispered and hard to hear, seemed to be "I was just joking." At least they both laughed, which is a good sign.

One reporter came right to the point and asked if the merger would result in layoffs. Messman said they loved Seibt and wanted him to stick around; that one thing that made SuSE so attractive was its talented technical staff; and that they didn't see much duplication between SuSE's and Novell's development sides. But he also said there was "some overlap on the administrative side," which doesn't bode too well for SuSE's marketing and other support people.

Messman assured everybody that Novell would not be moving all SuSE operations to the U.S.; he said they would always have a strong presence in Nuremberg, where SuSE is currently located.

Still, nothing about layoffs (or who might be affected) was uttered. "It will take at least 60 days to figure out how the merger will work," said Messman.

The SCO bugbear was raised -- and dismissed -- out of hand. Despite SCO's attempts to douse the Linux/GPL flames, "our customers are still demanding our products," Seibt said, and he added that he expects "even higher demand in the future."

Messman and Stone agreed. "Novell continues to call upon SCO to substantiate its claims," they said. Good relations with the other two United Linux partners -- Conectiva and TurboLinux -- were mentioned. That turned out to be SCO's 15 seconds of fame during this event. The three-letter name was not mentioned again.

On the money front, Stone and Messman said they expect SuSE to bring in between $30 million and $40 million in immediate annual revenue for Novell, to be "revenue neutral in fiscal 2003" (i.e., neither improve nor hurt the company's bottom line), and move into "an earning position in 2004."

Now that IBM has a new $50 million investment in Novell, we're sure they'll be glad to hear SuSE is expected to contribute so much to the company's bottom line so soon.

Finally, after 45 minutes of saying things like "The other major enterprise Linux distribution," Red Hat was mentioned directly. Yes, it was admitted that there might be some marketing opportunities caused by Red Hat's recent "end of life" declaration for some of its products. And yes, possibly some similar declarations by Microsoft about NT and some of its server products may also present opportunities. But Novell and SuSE management didn't want to harp on competitors too much. They wanted to talk about what they were doing.

Open source community reaction was mentioned, however. Stone said, "So far, all the feedback I've gotten from our folks, through Nat (Friedman) and Miguel (de Icaza, of recent Novell acquisition Ximian) has been positive." Red Hat came up again, with the reassurance that Novell (and by extension, Ximian) would continue to support Red Hat -- but now "SuSE will be our lead partner."

Business winners and losers
by Lee Schlesinger

From Novell's point of view, this is a great move. Novell's file, print, and directory services have long been considered technically better those of its competitors. The company realized Linux was a natural fit for those services months ago, and promised to make them run over Red Hat and SuSE distros. By buying SuSE, Novell can once again own not only the services but the operating system on which they run. That's a powerful story for Novell's sales channel people to take to the marketplace.

The move should have only a slight adverse effect on Red Hat in the near term. Novell still promises to support Red Hat's distro as a secondary platform. There should be no effect on other distros, since they were never in Novell's plans. However, the Novell/SuSE deal gives business a clear short list for their choice of enterprise distributions. If Novell's plans for integrating its services with SuSE take off, this deal could have more of a negative impact on Red Hat in a year or two.

Microsoft could wind up the biggest loser of all. Novell services on a SuSE platform will sell for substantially less than Windows Server 2003 and offer comparable functionality in many areas. Many businesses that once ran NetWare moved away from it because Windows' perceived ease of use and wide range of applications. At that time Windows had the buzz, while NetWare was perceived as clunky. Network administrators, however, learned that managing a large group of Microsoft servers is no picnic, even with costly third-party management applications to help.

Now, Linux has the buzz, and Windows Server is seen as bloated and expensive. There should be very little resistance to returning to a company whose products worked well for an organization in the past.

The Linux Street Buzz
by Joe Barr

The acquisition was everywhere you looked in Linuxville yesterday: mailing lists, LUG meetings, comments to news stories, and, of course, on IRC. Early reactions were shock and surprise, even though the story made the back alleys of the rumor-circuit just a couple of weeks ago, when the attempted merger was said to have been halted by opposition from the German government, which owns a piece of SuSE.

As always, a few Linux folk simply took advantage of the news to bash everyone else's choice of distribution and boost their own. But behind that constant white-noise, real concerns about real issues were being voiced.

Some (lightly edited) quotes from the #kde channel on irc.freenode.net:

"I hate corporate influence over community oriented projects."

"If SuSE & Co switch away from KDE, KDE will lose attention, users, momentum."

"Novell -> American company. Gnome -> more popular in America. Ximian -> now owned by Novell. My fear -> SuSE becoming a "Gnome distro" under the direction of Novell."

A couple more from the #kde-devel channel on the same network:

"They can't just make KDE go away on SuSE (short and midterm)."

"I think it would a bit more than a licence change to fix the differences between KDE and Gnome."

"That's more or less the result of Miguel and Nat doing better PR and better work in establishing Gnome in business."

"You don't really believe they'll continue supporting both."

There was also a bit of quiet optimism expressed on IRC and elsewhere. But most prevalent is an uneasy "wait-and-see" attitude.

Reaction from some industry insiders
by Chris Preimesberger

Lino Tadros, president and CEO of Falafel Software/Component Science of Colorado Springs, Colo. said he thinks the Novell acquisition will be a major plus for the Mono Project, the Ximian-hosted .NET CLR project now under the Novell roof, because of SuSE's reach into the enterprise. The acquisition opens a potentially big sales channel for Mono-related components and services, such as those created at Falafel/Component Science.

"I just talked to Miguel (de Icaza, creator of the Mono compiler), and he says the deal is a good thing for all of us," Tadros said with a big smile. "I tend to believe Miguel when he says something is good."

Mike Davis, senior researcher at analyst Butler Group, told Computer.co.uk in the UK today that Novell had been trying to reposition itself "because its NetWare [operating system] is very dated. But IBM's involvement is the most telling element in the deal."

"SuSE became more vulnerable after the SCO Group, which has worldwide offices, pulled out of United Linux. IBM has a great need to maintain viable and strong distributions. So a bit of me says this is directly as a result of SCO's actions," Davis said.

Conclusion

Investors seem to think Novell (NOVL) was wise to buy SuSE. Novell stock spiked to $8.80 soon after the purchase announcement hit the wires, and closed the day at $7.33, up 21.16% from the previous day's $6.05 close.

In contrast, Red Hat (RHAT) dropped 11.7%, or $1.80, the same day - from $15.38 to $13.58. But NASDAQ as a whole dropped 9.74 points during this period and many smaller stocks like RHAT dropped even more, so it's unlikely that investors were fleeing Red Hat in favor of Novell; the difference simply means Novell's move may have been greeted even more favorably than the 21.16% increase shows.

On the community front, Novell and SuSE execs are going out of their way to reassure everyone that "SuSE will keep its KDE support commitments," and that "it's all about choice." But as any pre-merger employee of Hewlett Packard or Compaq (or for those of you with long memories, of Digital) can tell you, what is said right after a merger or buyout and what happens a year later can be totally different. In any case, KDE has a strong, independent community behind it, and is loved by millions (including several NewsForge editors), so it will keep going no matter what.

And one NewsForge reader who chose to remain anonymous sent in this analysis:

Novell bought Ximian in August and is announcing today the acquisition of SuSE. Ximian is behind Gnome whereas SuSE backed KDE. But what is the business of Novell in the desktop market? Not much.

More interesting is the thread of news releases on SuSE's site. One week ago, SuSE announced that they're joining the ObjectWeb consortium, who's behind J2EE JOnAS and other open-source middleware components. Ximian is also driving the Mono project, so now Novell will have one finger in each pie: .NET and J2EE!

Again, we remind you that it's going to take at least two months before we see what really happens as Novell digests SuSE. Will there be severe culture clashes between the Nuremberg and Utah contingents? Will NetWare's loyal customers all suddenly decide they love SuSE Linux on their servers and even desktops? Will Novell's worldwide cadre of Novell engineers and resellers all become instant Linux zealots?

In an off-the-record conversation several weeks ago, a Ximian insider told a NewsForge editor that after Novell bought Ximian, "in a cultural sense, Ximian has been taking over Novell, not the other way around."

Could this happen on a larger scale now, with SuSE and Ximian having such a strong influence on Novell that instead of Novell trying to make more things proprietary, as some fear, the opposite happens and Novell becomes more of an open source company than it is today?

It's possible, but we're going to see how things shake out over the next few months -- at least -- before we start making predictions about the future of NovuSE or SuVell or whatever you want to call it, even though no name changes are anticipated. At this point, anyway.

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on Putting Novell's SuSE purchase into perspective

Note: Comments are owned by the poster. We are not responsible for their content.

Suse, a Novell idea?

Posted by: louiscypher on November 05, 2003 09:20 AM
I couldn't for the life of me figure out what the heck Novell was doing with Ximian, but with Suse, at least the trend becomes clear. They're actually serious about becoming a viable player in the Linux namespace.

Of course, like every other free OS junkie, I was worried about what they had to bring to the table, but after seeing several interesting questions on<nobr> <wbr></nobr>/. from representatives, I'm beginning to think they may be making intelligent choices. It would be a little more reassuring if those questions showed a more Linux savy, if they had been crafted by an admin who was actively maintaining a few dozen servers for instance, but at least they're being asked.

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Re:Suse, a Novell idea?

Posted by: Anonymous Coward on November 05, 2003 11:36 AM
"I couldn't for the life of me figure out what the heck Novell was doing with Ximian"

Then you dont have much imagination. With Ximian they bought two major peices of technology: Mono to run<nobr> <wbr></nobr>.NET apps off Netware, and Connector to attach Groupwise to Exchange.

Maybe you shouldnt get all your information from slashdot.

Cheers,
Ryan

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Re:Suse, a Novell idea?

Posted by: Anonymous Coward on November 05, 2003 02:30 PM
Actually you aren't entirely correct. The first (and only) Ximian software being used by Novell thus far is Red Carpet which is not a required install in their Novell Services for Linux

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Re:Suse, a Novell idea?

Posted by: Anonymous Coward on November 06, 2003 02:10 AM
I didnt know that, but the point remains that there is plenty of very nice and complementary technology at Ximian. In my mind that purchase made far more sense, but I guess the SuSE purchase means that Novell is headed straight for the (corporate) desktop (at least).

Thanks for the info!

Cheers,
Ryan

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Name

Posted by: Void Main on November 05, 2003 10:12 AM
I also mentioned the name "SuVell" in the earlier article/thread but now that I think about it "Novell SUSEware" or "Novell Linuxware" is probably more appropriate. Or since the Linux underdog is becoming stronger maybe "Novell Underware"?

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Re:Name

Posted by: Anonymous Coward on November 05, 2003 08:12 PM
Somehow I think UnderWear wouldnt be good, some M$ junkies might go to town with it!!<nobr> <wbr></nobr>;D

leonpmu

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Re:Name

Posted by: Anonymous Coward on November 06, 2003 12:48 AM
Can't use underwear. It was a software company back in late 80's/90's that made 'brief' (get it) programmers editor. Borland later bought them out.

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Proprietary Software

Posted by: Anonymous Coward on November 05, 2003 11:33 AM
With SUSE being partially proprietry (YaST), let's hope there won't be a precident set for more and more of SUSE ending up that way, especially with Novell acquiring the company.

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Re:Proprietary Software

Posted by: Anonymous Coward on November 05, 2003 12:39 PM
I do not like Gnome, and I have severe security
reservations about Ximian. For one thing, you
cannot keep unwanted visitors out of your computer
if you use Ximian. I have been a long time SuSE
customer. Once a company is sold, it loses its
soul. Just what Novell will do with this I have
no idea. My guess is that they will play with it
for a while and milk it for what they can; and
then they just might sell it (spin it off) to
Microsoft or SCO so they could close it down or
make YAST even more proprietary than it is.

      And that would really smell.

        Within a year we will not recognize SuSE. Chances are that its programmers will become
Hindu or Chinese instead of German, and dust will
collect in SuSE's former offices in Nurnberg. We
will then sing a funeral dirge over the bones of
yet another good distro swallowed up by the
monster.

    SuSE changes ANYTHING in its distro and I will
switch to another distro. And if all my programmers are going to be Commy Chinese anyway,
I will buy Red Flag Linux and at least have an honest one that will NEVER be sold.

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Re:Proprietary Software

Posted by: Anonymous Coward on November 05, 2003 01:43 PM
You are ranting and raving over an absurd fear. Novell will most likely NOT drop KDE because they need to differentiate themselves from RedHat. I expect more GNOME love, but that's because the Ximian crew has a gift! Watch as how their skills extend into KDE.

Also, being a corporate entity brings a potential scare, but don't scream fire until you smell smoke. If Novell wants to compete against Microsoft it will have to make money on the hardware side while giving away a personnal open-source piece. If they can make a small profit off of support, then they are golden.

RedHat's Fedora project is too restrictive (NTFS support and MP3 are still denied) thus RH will loose the home users. And for those who don't know, the home users bring it to the office not the other way around. Watch as RedHat begins to loose money soon.

Novell found a great project but if the free FTP install is removed, I will buy Cisco.

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Re:Proprietary Software

Posted by: Anonymous Coward on November 05, 2003 01:57 PM

That may not be the case. I suspect this is partically a marketing move to get a larger share of european market. Most companies would rather support a "local" company than one that is foreign.

This move was also to help change the perception of Novell too. In the past Novell has been thought as aging and stagnat software. By joining with SuSE, Novell hopes to change the view of its software as being current.

On the technology front I think this was a good move for both SuSE and Novell. This will give Novell the linux expertise and a standard software platform for development. Novell then just has to make small changes to support the other distros. SuSE also gains access to more business in the corperate field. This will eventually allow other linux distros greater access to the corperate market. The only possible looser I see in this merger is the opensource community. It depends how many of the tools and applications are released to the opensource community. While I don't expect all of them will be released, I would like to see some. Only time will tell.

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Re:Proprietary Software

Posted by: Zemran on November 05, 2003 05:32 PM
Although I think your worst fears will be realised, I do not see that as being a bad thing for Linux users.

Linux as it is, will continue and will grow as it would anyway. Novell will bring proprietory corporate software to the suite.

Novell has always been a back office tool and this is their way forward. Their past products are old and worn now and Linux *IS* the future (it is the present in the back office. They will give Linux a lot of credibility in the boardroom and they will produce new tools for Linux that people that can afford them will use. That will not stop people that cannot afford them from using the currently available tools.

By making Linux stronger, Novell will help us all even if we cannot afford the new tools that we do not need. If we need those tools it will be our boses that pay for them, not us.

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Re:Proprietary Software

Posted by: Anonymous Coward on November 06, 2003 11:48 AM
>> They will give Linux a lot of credibility
>> in the boardroom

Much like they did with WordPerfect. Novell is the kiss of death for SuSE. SuSE will lose all of it's autonomy, and will not be able to react like an agile Company any longer.

Novell will be big, fat and slow to change and the other distro's (Xandros, RedHat and yes even Fedora) will surpass it in functionality.

I used to like Novell, but I've watched them, for years, flounder and make really dumb decisions. I don't trust them as an intelligent Company any longer and view this with an anticipation of failure.

Obviously IBM disagrees with me...and for the sake of the success of Linux I too hope I'm wrong, but history has a way of repeating itself.

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Re:Proprietary Software

Posted by: Anonymous Coward on November 05, 2003 10:23 PM
Well, perhaps Novell will force xiamian to support KDE. I think Ximian's KDE hate is dangerous.

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Re:Proprietary Software

Posted by: Anonymous Coward on November 06, 2003 02:16 AM
KDE hate?? Sheesh dont be ridiculous. Just because desktops drive you to such extreme emotions doesnt mean that it has to motivate others similarly. Ximian have always (up until now) been a gnome shop, and the probably have gnome centric biases, but after all this is a technology business, not WWF. Grow up.

Cheers,
Ryan

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Someone needs to get a clue.

Posted by: Anonymous Coward on November 05, 2003 12:45 PM
"NASDAQ average drop of 9.74% during this period"

Do better reseach or learn how to read the markets or something. The NASDAQ dropped 9.74 points today, not percent. Had it dropped ~10%, we would be calling this Black Tuesday and noted it as the crash of the new millennium. Duh.

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DMCA Paranoia

Posted by: Anonymous Coward on November 05, 2003 02:17 PM
Am I just being paranoid, or is anyone else worried that now both of the 'major linux distros' are subject to American law?

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Re:DMCA Paranoia

Posted by: Anonymous Coward on November 05, 2003 05:02 PM
Indeed. I wonder what the implications might be. The German legal system seems to have a Clue(tm) whereas the USian one is owned by big corps, something one may want to take into account in the current lawsuit climate.

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Re:DMCA Paranoia

Posted by: Anonymous Coward on November 06, 2003 04:08 AM
How does that work though given that the majority of the software is OSS and may have been created outside the US?

I'd imagine it (US law) would only really affect YaST! That said, I suppose the uncertainty re US law is more harmful than the law itself.

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Re:DMCA Paranoia

Posted by: Tak_tak on November 06, 2003 12:55 AM
Debian will always be.

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Re:DMCA Paranoia

Posted by: Anonymous Coward on November 07, 2003 05:27 PM
Will always be what?

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Re:DMCA Paranoia

Posted by: Anonymous Coward on November 06, 2003 04:32 AM
They (Novell) say that they will keep office in
Nurnberg (Germany). I think that company will remain

  registered in Germany and it is the way to escape uncontroled IP laws in US.


                                                  DG

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conclusions??

Posted by: Anonymous Coward on November 05, 2003 02:45 PM
Why were the conclusions to this story removed?

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Re:conclusions??

Posted by: CJ Preimesberger on November 05, 2003 03:30 PM
Due to a glitch we're trying to find, an earlier (and unfinished) version of this story appeared for several hours Tuesday<nobr> <wbr></nobr>... we apologize for the error and will located the correct version asap.

<nobr> <wbr></nobr>/cp

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Novell &amp; Suse

Posted by: ajts on November 07, 2003 05:54 PM
About time Novell got into action. I have been working with Suse for a few years now and think it is a great distribtuion, but as a former Novell CNE am a very large fan of Novell Directory Services for managing systems and users. I recently installed Netware 6.5 because it has some features that Linux is lacking (from my perspective) such as the iFolder option from Novell and Document Management under Groupwise. With Netware also offering Ldap, NFS, Apache, email it was looking interesting. Unfortunately I guess Netware is 'old news' and if Novell can make a stronger offering by porting their product line to Linux maybe they can recapture some of the market share. There alternative might have been to create a file system for Linux that was fully integrated with NDS, although I have wondered for a few years why they cannot manage NFS properly via NDS.

By moving the product line to Linux they bring the best management environment for an enterprise network and if they can make managing several thousand Linux desktops easier (KDE or GNOME) maybe they can compete with Microsoft again. They can effectively adopt a similar attitude to IBM and Linux. IBM spent hundreds of millions on OS/2 and Lotus Office and have no desktop share, but if they fund the open source movement into a position of competition with Microsoft I will be happy.

It also saves them having to maintain seperate ports of popular unix applications such as Apache and Perl, and will allow me to use my preferred language of Python. Of course we will probably here statements that Netware is not going away for the foreseeable future...

For me it is a good merger, Novell have some of the best technology. Although they still need a new marketing department. After so many years they still come up with bad names and mangled english. Nterprise, Nsure etc.. is that the best they can do?

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Get the name right first

Posted by: Anonymous Coward on November 07, 2003 10:32 PM
To the Editors,

The name is SUSE now and not SuSE. Got it?

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Re:Get the name right first

Posted by: roblimo on November 07, 2003 11:27 PM
We'll make sure we tell <A HREF="http://store.suse.com/dr/v2/ec_Main.Entry?SP=10007&SID=40017&CID=0&CUR=840&DSP=0&PGRP=0&CACHE_ID=0" TITLE="suse.com">these people</a suse.com>, who are selling SuSE, that they have the name wrong. Thanks for the heads-up.

- Robin (editor)

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