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Linux Mark Institute: Protecting the Linux trademark

By on April 19, 2002 (8:00:00 AM)

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- By Jon "maddog" Hall of Linux International -
Trademarks and Linux make a funny combination. Normally, a trademark is meant to be kept private, and the company who owns the trademark is expected to "defend" the trademark's every use to maintain ownership. Linus Torvalds is the owner of the trademark "Linux" in several countries around the world, but instead of keeping the usage for himself, he would like to see everyone using the term "Linux" for any legitimate need.
If the world was perfect, all you would have to do is put the term "Linux" into the public domain just like the word "brick." However, if the word "Linux" was in the public domain, then Linus could not prevent someone from using the term "Linux" in what he feels are negative ways.

For example, there was a site started called linuxchix.org. This was great, as it met a real need and made people happy. Unfortunately, there was soon a site called linuxchix.com, which advertised pornography. While some people might not complain about this, Linus and I (and more importantly Tove, Linus' wife) felt that applying the term "Linux" to pornography was not the proper thing to do. So an appropriate letter from our attorney, Mr. Gerry Davis of Davis and Schroeder, to the offending party quickly got the reference to pornography removed from the URL.

People also repeatedly try to license the name "Linux University." Linus and I both agree that we would like to see MANY Linux universities around the world, so we refuse to let anyone claim to be THE Linux University. If you want to trademark "Linux University of New South Wales," we will probably license that, but not just "Linux University."

Are these rules arbitrary? Probably, but we do the best we can to allow as much of the openness and freedom as possible.

There are other reasons for protecting the term "Linux," and to do so, the law states that we have to "vigorously defend" the trademark. In legal terms, the easiest way of doing this is to license the term "Linux" out to people who wish to use it.

For a long time this process was "hit or miss." Linus did not want to be involved, and so he delegated the decision-making to me. I was often traveling, or missed the request in the large volumes of email I get, and so I (seemingly) was reluctant to answer. In addition, from time to time, there were issues that came up that required funding of legal activity, either inside the United States or outside of it. Even though Mr. Davis has been most generous with his time, there are still clerical fees to be paid, documents to be filed, and court costs that (unfortunately) have to be paid from time to time. These funds have run over $100,000 over the past five years, and have been paid for by Linux International. As a safety net for this type of funding, and to make the licensing process run smoother, Mr. Davis suggested we set up a non-profit association called The Linux Mark Institute, which charged a small amount of money to those people wishing to create a trademark utilizing the word "Linux." We felt that by making the amount reasonable, and by making the procedure fairly painless, we could both satisfy the Linux marketplace and create a "war chest" of money to help finance those few cases that actually go to more stringent legal battles.

We also hope to use some of this money to obtain the trademark of "Linux" in other countries, so we can protect the Linux trademark there, too.

As of now, the Web site works more or less "automatically." People who submit a request for a name are reviewed by a staff member of Mr. Davis' office. If there is any question about the name, or any issue or dissension, then the request is forwarded to me. If I have any questions, or any indecision on the name, I forward that along to Linus. But those kinds of issues have not occurred for over six months.

We structured the site to allow "fair use" of the word "Linux," so those people or LUGs trying to create a few T-shirts or mugs to hand out could do that without paying the licensing fee. But if someone was going to make a real trademark, and particularly one that was going to be used to keep other people from using that same trademark, then they have to license the name.

In this world there are laws, and there are people who would use those laws to their own selfish gain. The Linux Mark Institute is just another way of making sure that the Linux community is protected into the future from those people.

Jon "maddog" Hall is executive director of Linux International.

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on Linux Mark Institute: Protecting the Linux trademark

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Good thinking Linus

Posted by: Anonymous Coward on April 20, 2002 12:31 PM
This is just another great example of a product created by the people, for the people.

The more people who license the Linux trademark the more the name 'Linux' will get into people's minds. What better marketing strategy is there than that?

Thanks once again Linus for some common sense in a world where continually the only thing that matters is the mighty dollar.

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Keep it up.

Posted by: Anonymous Coward on April 21, 2002 03:18 AM
Keep up the good work guys...

I am a newbie to linux and really enjoy using it. I like the overall idea of GPL and the work that you guys are doing as this gives everyone freedom and a chance to collaborate on their work.


Dave F
davefox@techie.com

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Re:Keep it up.

Posted by: Anonymous Coward on April 22, 2002 05:35 PM
Could you please elaborate?

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Re:Keep it up.

Posted by: Anonymous Coward on April 22, 2002 05:37 PM
Sorry, this was supposed to be for "FUD" comment.
Whoever made that comment, could you please elaborate?

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In this world there are laws, ...

Posted by: Anonymous Coward on April 21, 2002 07:00 AM
...and there are lawyers, I'm one. That Linux Mark Institute is plain FUD.

Hail Tove!

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Re:In this world there are laws, ...

Posted by: Anonymous Coward on April 21, 2002 09:34 AM
Before you brand something as FUD Mr. Lawyer, please keep in mind that the word "lawyer" rhymes perfectly with "lier".

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Re:In this world there are laws, ...

Posted by: Anonymous Coward on April 22, 2002 05:39 PM
Is this lawyer from MSuck?

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Re:In this world there are laws, ...

Posted by: Anonymous Coward on April 22, 2002 06:54 PM
...and there are lawyers, I'm one.

No, sir, you are a Troll.

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Slander/Libel

Posted by: Anonymous Coward on April 22, 2002 11:46 PM
It seems to me that almost as big a problem for Linux is that there is no company behind it which can sue for FUD, much of it on MS's website. It's pretty common to see claims about Linux that would result in legal proceedings if they were about Ford or AT&T but are unchallanged in any public way because there is no such thing as "Linux Inc".

TWW

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Re:Slander/Libel

Posted by: Anonymous Coward on April 23, 2002 07:17 AM
To the contrary, all Linux users are free to counter any anti-Linux FUD. --branko collin

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Re:Slander/Libel

Posted by: Anonymous Coward on April 23, 2002 04:23 PM
To the contrary, all Linux users are free to counter any anti-Linux FUD.

Yeah, good luck getting it out to non-Linux users. MS FUD regularly gets quoted verbatim in the news media (as does any large company's press releases) but rebuttals here or on other "Geek sites" are wasted effort.

If Honda said that Fords had a safety fault both the claim and Ford's reaction would be reported, at the moment its as if all that happened is that all the current Ford users emailed each other agreeing that it wasn't true. Big deal.

TWW

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